PHPA 3983: Media Placement for Cancer Awareness Advertising

The Maryland Department of Health is seeking a full-service agency to provide digital media placement services for a campaign to promote cancer screening, follow-up for treatment, and awareness of lung, breast, colorectal, and prostate cancers. The selected vendor will develop a digital media plan, place media buys, and provide monthly reports on the campaign's reach and effectiveness. The vendor must have at least five years of experience in media placement and purchasing, preferably in public sector health-related digital advertising campaigns. The contract will be for a firm fixed price, and the anticipated duration of services is seven months, from December 1, 2026, to June 30, 2027. • The vendor will be responsible for developing a digital media plan that includes media type, timing, and projected reach/impressions. • The vendor will place media buys and provide proof of placement for all digital media placements. • The vendor will provide monthly reports on the campaign's reach and effectiveness, including data on impressions, click-through rates, and cost per click. • The vendor will ensure that all digital media is published according to any contracts or placement instructions. • The vendor will provide a work plan outlining the specific timeline of the development and implementation of the digital media campaign.