William & Mary Spirit Shop and Bookstore

The College of William & Mary is seeking a partner to manage and operate the William & Mary Spirit Shop and Bookstore, including retail and course materials sales, both online and in-person. The successful proposer will provide exceptional customer service, competitive pricing, and a broad assortment of products. The contract term is expected to be 5 years, with the possibility of renewal. The proposal should include information on the proposer's experience, pricing, and plans for managing the store. Key aspects of the proposal include: • Delivering exceptional customer satisfaction • Ensuring operational capacity to support future program expansion • Maintaining competitive pricing • Providing adopted course materials in various formats • Implementing inclusive access and equitable access programs • Offering a wide range of emblematic and non-emblematic products • Driving year-over-year growth in sales • Investing in facility improvements and upgrades • Providing a strong financial return to the University • Expanding and enhancing the online retail platform • Participating in community outreach and engagement • Aligning with University-wide sustainability goals • Supporting key institutional events • Providing general interest and non-adopted reading materials • Demonstrating the value of the proposer's services to academic and administrative departments • Designing and operating the retail facility as a vibrant campus destination