Description
Winston‑Salem State University is seeking a professional services firm to act as its executive strategic communications and integrated marketing advisor. The selected firm will provide a dedicated principal/partner who will serve as the sole point of contact for the Chancellor and Cabinet, delivering strategic counsel, brand and communications planning, crisis management, media relations, and executive coaching. Work will be performed remotely with a required on‑site presence once per month, and the contract runs for an initial two‑year term with optional one‑year extensions. Proposals must be submitted electronically via the State eVP portal by 1:00 pm EDT on 27 Oct 2026; questions are due by 12 Oct 2026. The award is expected on 2 Nov 2026.
• Provide executive‑level strategic communications and marketing advice to senior university leadership
• Develop and implement integrated marketing, brand, and communications strategies across all university units
• Lead crisis communications, media relations, and executive media training (completion by Spring 2027)
• Conduct organizational assessments of the Integrated Marketing & Communications (IMC) function and recommend governance improvements
• Deliver monthly progress reports, weekly business‑review meetings, and ongoing executive coaching
• Serve as the university’s single point of coordination, with a principal on‑site once per month