Description
St. Cloud State University seeks a qualified digital‑marketing firm to develop and execute a comprehensive, data‑driven digital marketing program that raises the university’s brand awareness, drives qualified traffic to its website, and generates student inquiries and applications. The scope covers strategic planning, audience research, media planning, creative development, paid‑media execution across search, social, display and email, ongoing optimization, detailed analytics, and regular reporting, all while complying with FERPA, CAN‑SPAM, and WCAG 2.1 AA accessibility standards. The contract will run for an initial three‑year term (July 1 2026 – June 30 2029) with up to two optional one‑year renewals.
Attached files
The solicitation documents live at the source — open the bid source above to download them.