UW Foster School Public Relations

The University of Washington's Michael G. Foster School of Business is seeking a public relations firm to provide media relations and thought leadership services. The selected firm will work closely with the school's marketing team to deliver hands-on, results-driven media relations, including securing interviews and placements across traditional and emerging media outlets, building relationships with journalists, and providing media training for faculty and leadership. The firm will also be responsible for tracking and reporting on media coverage and providing recommendations for building momentum. The contract is expected to start on January 5, 2026, and will run for approximately 18 months. The budget for the project is estimated at $250,000. Key responsibilities include: • Media relations and outreach • Thought leadership and speaking opportunities • Faculty media training and support • Monitoring and reporting • Deliverables include a consistent pipeline of secured interviews, placements, and appearances, timely expert commentary opportunities, high-value thought leadership contributions, and monthly reporting with transparent tracking of results and opportunities.