Talk It Out Media Campaign Renewal

The North Carolina Department of Public Safety is seeking to purchase additional advertising for the Talk It Out NC media campaign for underage drinking for use by the ABC Commission. The contract will have an initial term of one year, with the option to renew for up to two additional one-year terms. The vendor will be required to provide public relations and media relations services, including paid media, owned media, field marketing, earned media, social media, and research and analytics. • Paid Media: Traditional Campaigns, PPC Campaigns, Sponsorships, Influencers, Game of the Week/NCHSAA, Social Media Advertising, Program Management • Owned Media: Video Production, TV Ad Production and Survey, Graphic Design, Collateral, Premium, Printing Development, Website Hosting and Maintenance, Engagement Campaign Giveaways, E-Marketing Campaigns, Program Management • Field Marketing: Six (6) Field Reps + ADCNC and El Futuro, Field Program Support, Miscellaneous/Printing/Premiums • Earned Media (PR): Thought Leadership, Quarterly Campaigns, Opportunistic Pitches • Social Media: Content Calendars, Reputation Management, Program Management • Research and Analytics: Meetings/Monitoring/Reporting, Awareness Survey, 919 Insights Analytics Program