MassMail Modernization / Replacement

The University of North Carolina at Chapel Hill is seeking a replacement solution for its existing in-house MassMail system. The current system consists of several .NET-based microservices that coordinate audience selection, workflow approval, email campaign creation, delivery, analytics, and reporting. The University is looking for a modern enterprise solution that can reduce or eliminate the current limitations of the system, such as being highly coupled to on-premises environments, rigid workflow and audience logic, and limited scalability. The ideal solution should preserve and improve core functionality, meet strict performance targets, integrate seamlessly with existing systems, improve maintainability and reliability, and strengthen governance and compliance. Some key features of the desired solution include: • Role-based campaign creation and multi-step approval workflows • Rich HTML content creation with accessibility guidance • Audience management with dynamic directory integration • Real-time population counts and de-duplication • Delivery tracking, analytics, and audit trails • End-to-end delivery SLA of ≤ 20 minutes for campus-wide sends • Scalable to 10M+ messages annually with a 25% growth margin • SSO/OIDC authentication • LDAP/AD attribute-driven audience selection • Microsoft 365/Exchange compliance • Splunk and Opsview monitoring • Public records and eDiscovery exports • FERPA-compliant data handling • Sender authentication safeguards • Automated suppression for bounces and invalid addresses