Description
The Department of Health, Child and Adolescent Mental Health Division, is seeking a full-service strategic communications firm to develop creative assets, plan and procure advertising spots, message test, and analyze and report on campaign performance to deploy a one-month Social Marketing Campaign for Suicide Prevention Month in September 2026. The campaign aims to reach youth ages 3-21, families, and households with youth in this age range. The contractor will be responsible for developing multimedia assets, including a horizontal video PSA, a vertical video PSA, social media posts, and out-of-home advertisements. The contractor will also be required to conduct qualitative message testing, provide weekly cost summary reports, and submit a final performance report.
• The contractor must have at least 3 years of experience in developing and executing marketing and communications campaigns.
• The contractor must provide a sample of a 30-second PSA and a static social media post that demonstrate cultural relevance and value to state residents.
• The contractor must provide a proposed targeting strategy to reach the target audiences for each required media platform.
• The contractor must provide an itemized project budget, including message development, multimedia production, media planning and buying, influencer collaborations, message testing, and reporting.