City of Santa Rosa Tourism Strategic Plan & Implementation Framework

The City of Santa Rosa is seeking a qualified consulting firm to develop a comprehensive Tourism Strategic Plan and a five‑year implementation framework. The effort will involve reviewing existing tourism assets, analyzing market data (including mobile analytics), engaging a broad set of stakeholders, and delivering a data‑driven strategic document with governance recommendations for the Santa Rosa Tourism Business Improvement Area. The consultant must provide project management, baseline assessments, data analysis, stakeholder engagement, strategy prioritization, and a final deliverable package (report, presentation decks, implementation matrix). • Deliver a baseline tourism asset inventory and current program review. • Conduct quantitative market analysis and incorporate mobile visitor‑movement data. • Facilitate stakeholder interviews, focus groups, and surveys, and synthesize findings. • Develop a prioritized five‑year implementation roadmap with budget ranges, KPIs, and governance recommendations. • Provide a final editable report, PowerPoint decks, and supporting graphics.