Description
The University of Washington is seeking a vendor to provide brand strategy, creative development, and positioning and messaging support for its upcoming comprehensive fundraising campaign. The selected vendor will be responsible for developing a campaign brand that reflects the University's values and impact, and for creating a comprehensive creative and messaging platform that can be used to engage audiences and motivate them to contribute to the University's mission. The vendor will also be responsible for developing a campaign launch plan and key deliverables, including a campaign video and/or TV spot concept, and for providing storytelling and content strategy recommendations. The University is looking for a vendor with experience in developing innovative and original campaign creative that can support a comprehensive fundraising campaign.
* Key components of the project include:
* Development of a campaign brand strategy and positioning statement
* Creation of a comprehensive creative and messaging platform
* Development of a campaign launch plan and key deliverables
* Provision of storytelling and content strategy recommendations
* Experience working with large, complex organizations and developing an inclusive process and facilitating buy-in from key stakeholders
* Ability to develop an overarching campaign message that weaves together the University's priorities and plans in a compelling way