Description
The Texas Parks and Wildlife Department is seeking a media monitoring service to track, analyze, and report on coverage relevant to its mission. The service should include an online news coverage monitoring database and archive, daily reports, media analytics reporting, and customer service availability. The contract will be for an initial term of two years, with the option to renew for up to three additional one-year periods.
• Online searchable news coverage monitoring database and archive
• Daily reports from keywords in statewide, national and international media stories
• Media analytics reporting including advertising value equivalent, estimated reach, and Return on Investment
• Customer Service availability including live chat, email, and telephone support during Texas business hours
• Real-time, configurable email and mobile alerts for high-priority keywords
• Crisis support, including rapid notification when coverage about TPWD escalates outside of normal business hours
• Broadcast monitoring with audio and video clip retrieval and transcripts where available
• Custom dashboards and scheduled reports that can be shared with TPWD leadership and downloaded in standard formats
• A historical archive with full-text search reaching back at least three years from the date of award