Proposal for Destination Brand Development and Visitor Audience Profiling -Navajo Nation Tourism Dept

The Navajo Nation Tourism Department is seeking a consulting team to craft a unified tourism brand, profile visitor audiences, and provide technology recommendations for its official tourism website. The effort will culminate in a launch toolkit and a 12‑to‑24‑month marketing roadmap, with all work owned by the Navajo Nation. • Develop a full brand‑identity system (logo, visual style, messaging architecture). • Conduct audience segmentation, create visitor personas, and deliver an audience‑insights report. • Review and recommend analytics, CRM, email‑automation tools, and a tech‑integration roadmap for the tourism website. • Produce launch assets (social‑media templates, press kit, visual assets) and a phased rollout plan. • Engage Navajo Nation leadership throughout, delivering all final assets in editable formats.