The project involves developing and implementing an online survey using Qualtrics to measure the public's knowledge of the awareness campaign of the opioid epidemic and related topics in Maryland. The vendor will also conduct focus groups to analyze data and provide reports. The project requires collaboration with a minority-owned business to develop final graphics for the reports. The scope of work includes researching the public's knowledge, developing and implementing the online survey, conducting focus groups, and providing reports.
• The survey should collect at least 1,000 responses from representatives of multiple age demographics and equal representation of gender and Marylanders.
• The focus groups will aim to assess the effectiveness of the public awareness campaign and will have two distinct audiences.
• The vendor will provide two reports, one for the focus group and one for the survey, and an accompanying PowerPoint presentation.
• The project has a 3% MBE goal and is an SBR designation.
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