Description
The University of Texas MD Anderson Cancer Center is seeking a marketing analytics partner to provide expertise in measurement, analysis, attribution, reporting, and testing. The selected partner will work closely with MD Anderson's marketing and strategic communications staff to align efforts and achieve the best possible results. The scope of work includes technical implementation and tag management, advanced analytics and reporting, and MarTech strategy, best practices, and optimizations. The partner will be responsible for providing ongoing management, configuration, and optimization of the Tealium iQ Tag Management System, maintaining data layer standards and documentation, and ensuring tag governance and version control. The partner will also be responsible for developing and maintaining data governance frameworks, providing troubleshooting and optimization for data flow and audience activation, and collaborating with other analytics partners as needed.
Some of the key services required include:
• Technical implementation and tag management
• Advanced analytics and reporting
• MarTech strategy, best practices, and optimizations
• Account management and project team requirements
• Meetings and communications
• Billing and budget reviews
The ideal partner will have robust marketing analytics thought leadership and a proven track record of providing best-in-class measurement, reporting, and MarTech expertise. The partner will be expected to demonstrate expertise in strategic recommendations and technical execution, and provide examples and results from prior work.