Description
The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to award a single‑source contract to Legends Sales and Marketing, LLC for the creation, production, placement, and statewide distribution of advertising campaigns targeting University of Miami fans with driver‑safety messaging. The effort is part of the FY 2026‑2027 public‑safety outreach budget and is valued at $50,000. Legends is the exclusive multimedia rights holder for University of Miami athletics, making it the only vendor capable of delivering the required assets. The contract will cover the entire campaign period within the fiscal year and includes creative strategy, media buying, and distribution across official platforms.
• Scope: Creative development, production, media placement, and distribution of driver‑safety ads.
• Target audience: University of Miami students, alumni, and sports fans.
• Duration: FY 2026‑2027 (approximately 12 months).
• Estimated budget: $50,000 (fixed).
• Vendor requirement: Must hold exclusive rights to UM athletics marketing assets (Legends qualifies).
• Primary contact: Alma Sanchez, FLHSMV Procurement Office.