Palm Desert World Cup Visitor Capture Campaign – Creative & Media Services

The City of Palm Desert is seeking a qualified firm to provide creative and media services for a visitor capture campaign during the 2026 World Cup period. The campaign aims to capture existing visitation in the Coachella Valley and convert it into same-day or evening activity in Palm Desert. The selected firm will be responsible for developing a cohesive visual system, creating campaign copy, producing visual assets, and providing media planning and buying services. The firm will also be required to collaborate with City staff and provide creative governance tools. • The campaign will focus on immediacy, convenience, and available activities rather than long-term destination branding or broad marketing campaigns. • The firm will be expected to provide expertise in geo-targeted media buying, day-parted placements, and the development of concise, action-oriented creative assets. • The campaign will be executed over a short, time-sensitive window, requiring specialized creative and media execution services. • The City anticipates a media spend in the range of approximately $100,000. • The selected firm will be required to submit a lump-sum, not-to-exceed fee proposal for professional services only.