Statewide Marketing Campaign Support Worth the Watching Relaunch

The State of Wyoming is seeking a marketing firm to support the development and execution of a statewide public outreach campaign designed to increase awareness, engagement, and participation in key department initiatives. The selected firm will work collaboratively with the Wyoming Game & Fish Department to develop strategic messaging, creative assets, and marketing campaigns that effectively communicate the department's mission and priorities to residents across the state. The scope of work includes strategic campaign planning, content development, campaign implementation and management, advertising and media strategy, and analytics and reporting. The firm will be required to provide a project manager, staffing plan, and references. The contract will be for a minimum of 6 months, with the option to extend for an additional 3 months. • Develop a campaign strategy aligned with Wyoming Game & Fish Department priorities and public outreach goals • Identify effective messaging strategies for key audiences • Develop campaign themes and messaging pillars • Create a campaign calendar outlining key communication phases and milestones • Provide recommendations for media channels, outreach strategies, and audience engagement tactics • Identify key performance indicators and provide a schedule for reporting