CalPERS Marketing, Communication, Purpose Strategy, Impact Measurement, and Applied Insights Consulting Services Spring-Fed Pool

CalPERS is seeking a qualified consulting firm to provide integrated marketing, communications, purpose‑strategy, impact‑measurement, and applied‑insights services for its Spring‑Fed pool. The award will support the development and execution of strategic messaging, measurement frameworks, and data‑driven insights to enhance CalPERS’ public engagement and program effectiveness. • Develop and execute comprehensive marketing and communications plans aligned with CalPERS’ purpose‑driven objectives. • Design and implement impact‑measurement methodologies and reporting tools. • Deliver applied insights and analytics to inform decision‑making and stakeholder outreach. • Provide ongoing advisory support and deliverables throughout the contract period.