Marketing

The Bay-Arenac ISD is seeking a qualified contractor to develop a sustainable, public-facing regional resource hub that preserves, organizes, and expands access to STEM career awareness resources. The selected contractor will design, develop, launch, and transition the Great Lakes Bay STEM Career Exposure Resource Hub and accompanying Communications Toolkit. The scope of work includes developing a public-facing website, a searchable digital repository, a user-friendly content management system, and a communications toolkit. The contractor will also provide training and transition support to enable independent maintenance of the website following project completion. Key features of the project include: • Development of a public-facing website that serves as the Great Lakes Bay STEM Career Exposure Resource Hub • Development of a searchable digital repository that houses STEM career awareness resources • Design and implementation of a user-friendly content management system • Development of a STEM Career Video Library and an Educator Resource Center • Development of a Family Resource Center and a Mobile Museum and STEM Learning Resource section • Development of a Regional Industry and Partner Showcase • Organization, migration, uploading, tagging, categorization, and formatting of initial content • Development of a searchable resource library and a Website Architecture and Content Strategy • Creation of a Communications Toolkit and a launch and communication plan • Integration of website analytics and reporting tools • Development of website documentation, administrative procedures, and user guides • Training of designated Bay-Arenac ISD personnel on website administration, content updates, resource management, and basic troubleshooting