School Nutrition Social Marketing Campaign

The Iowa Department of Education is seeking a vendor to develop a social marketing campaign to improve perceptions and awareness of the nutrition contribution of school meals. The campaign will target parents of school-aged children, school staff, and K-12th grade students. The awarded vendor will work with the Department to develop a marketing plan, incorporate feedback, and create materials such as graphics, logos, and scripts for three promotional videos. The vendor will also host a focus group or conduct validity testing to gather feedback and test campaign materials. Key responsibilities include: • Developing a marketing plan and incorporating feedback from the Department and user testing • Creating scripts for three promotional videos, each 3-5 minutes in length • Developing graphics, logos, and layouts for various platforms • Hosting a focus group or conducting validity testing to gather feedback and test campaign materials The Department will create the end deliverables by recording the videos and adapting the graphics and logos for various platforms.