MVAA Creative and Marketing Services Awareness Campaign DS

The Michigan Veterans Affairs Agency (MVAA) is seeking a contractor to provide creative and marketing services for an awareness campaign. The contractor will be responsible for developing and implementing a marketing strategy, creating advertising materials, and conducting market research. The campaign aims to increase awareness of MVAA's services and support for veterans. The contractor will work closely with MVAA's communications staff and will be required to provide regular reports and updates on the campaign's progress. Some key requirements for the contractor include: * Developing and implementing a marketing strategy * Creating advertising materials, including print, radio, and digital ads * Conducting market research to better understand the target audience * Providing regular reports and updates on the campaign's progress * Collaborating with MVAA's communications staff to ensure a cohesive message * Ensuring all materials are accessible and compliant with state and federal regulations