Multimedia Advertising

The Connecticut Army National Guard (CTARNG) is seeking a contractor to provide multimedia advertising services, including non-commercial sustaining announcements (TV and radio broadcasts) and digital advertising campaigns, to reach the target demographic of 17-24 year olds, and then 25-35 year olds, who are willing to serve in Connecticut as CTARNG members. The contractor will be responsible for procuring ad space across all media channels and orchestrating placements. The primary objective is to enhance CTARNG's image, increase public awareness, and improve the public's perception of the Guard at the state and local level. Some key tasks include: • Providing comprehensive geofencing services, including design, implementation, and optimization of geofencing campaigns • Developing and deploying geofences tailored to predefined geographic locations and objectives • Monitoring geofencing campaigns in real-time to track audience engagement and campaign performance • Optimizing campaign parameters and messaging based on real-time data insights • Providing comprehensive analytics and reporting on campaign performance • Ensuring compliance with all applicable laws, regulations, and CTARNG policies.