Marketing & Communications

The North Carolina Turnpike Authority is seeking proposals from qualified proposers to provide full-service marketing, communications, and advertising services to support NCTA’s various marketing, outreach, and education programs. The selected contractor will be responsible for identifying, recommending, and facilitating the optimum use of paid advertising media, writing and developing public relations strategies and content, providing graphic design support, social media management, multimedia development, and facilitation, as well as project management for the many communications and marketing campaigns that pertain to the NC Quick Pass brand and all NCTA projects. • The contractor will also assist NCTA with updating its Communications Plan and develop communication scenarios for operations and crisis response management scenarios. • The contractor will be responsible for representing customer experience priorities when interacting or coordinating with NCTA or other vendors regarding the NC Quick Pass iOS and Android app and ncquickpass.com. • The contractor will also be responsible for strategy and facilitation of NCTA and NC Quick Pass outreach efforts. • Specific areas of services required include strategic planning and research, project management and documentation, external partner coordination, event marketing and communications efforts, inventory management, transponder sales and Account maintenance, customer responses, event attendance, and execution of day-of event tasks.