Description
The Colorado State Fair Authority is seeking a full‑service marketing agency to develop, execute, and manage a comprehensive, year‑round marketing program for the Colorado State Fair. The contract begins 1 Jan 2027, runs for one year with up‑to‑four optional extensions, and includes strategy, media planning/buying, creative production, multicultural outreach, and ongoing reporting. The agency must have event‑marketing experience, be based in Colorado, and be able to handle a media spend comparable to the $300 K placed in 2025.
• Develop annual marketing plan aligned with fair’s theme and budget
• Conduct market research and brand strategy to boost attendance and family‑oriented branding
• Produce and manage multi‑channel advertising (TV, radio, print, digital, social)
• Provide graphic design, PR, and multicultural outreach (including translation)
• Deliver monthly/quarterly progress reports and post‑fair analysis with sponsor affidavits
• Maintain on‑site support during the 11‑day fair (media trailer, social media, event assistance)
• Comply with Colorado accessibility standards (WCAG AA) and insurance/good‑standing requirements.