RFP for Commercial District Marketing Services

The City of Cambridge is seeking a consultant to provide commercial district marketing services. The consultant will develop a marketing strategy to promote Cambridge's commercial districts, particularly those areas most impacted by the Encore Boston Harbor gaming establishment. The strategy should attract gaming establishment employees and patrons to Cambridge's diverse and local businesses and events. The consultant will also develop templates for marketing collateral to complement the marketing strategy. The City is looking for a consultant with experience in marketing and branding strategies, particularly in the Greater Boston area. The consultant should have the ability to meet the City's anticipated schedule and provide a comprehensive marketing strategy that benefits Cambridge's commercial districts and businesses. Key aspects of the project include: • Developing a marketing strategy based on existing data and market reports • Reviewing existing marketing analysis and refining it through conversations with local business associations and owners • Developing templates for marketing collateral, including graphic templates for promoting commercial districts • Providing a detailed marketing strategy for East Cambridge and Kendall Square business districts • Exploring opportunities for the City to promote its commercial districts and businesses within the gaming establishment • Developing a generalized marketing strategy for the City of Cambridge and other districts