Advertising, Digital Marketing, Partnerships and Public Relations Services

The Florida Prepaid College Board is seeking a marketing partner to provide advertising, digital marketing, partnerships, and public relations services. The selected respondent will be responsible for developing and implementing a comprehensive marketing strategy to promote the Board's programs, including the Florida Prepaid 529 Plan and the Florida Investment 529 Plan. The marketing strategy should include a full-funnel lifecycle approach, attracting, converting, and retaining customers. The respondent should have experience in the financial services industry and be able to provide services such as strategic planning, creative and content development, media planning and buying, web and UX design, social media services, and measurement and optimization. • The contract is expected to be awarded to up to two firms. • The marketing budget for the Board is expected to range between $20M and $25M per year. • The contract is expected to be for a period of 12 months. • The respondent should be able to provide services such as project-based services, including production of custom video, photography, and original multimedia content.