Strategic Enrollment Marketing and Student Search Partner

Carlow University seeks a single, in‑house strategic marketing partner to drive enrollment growth across undergraduate, adult, graduate, and online programs. The vendor will align all campaigns with Carlow’s brand, develop data‑driven multi‑channel digital strategies, manage name‑acquisition and advertising spend, integrate with the university’s Slate CRM, and deliver real‑time dashboards and monthly reporting while ensuring WCAG 2.1 AA accessibility. The engagement is a three‑year contract with an annual budget of $350‑$450 k inclusive of ad spend. • Develop and execute comprehensive enrollment‑marketing strategies (digital, social, geofencing, AI‑personalization) targeting FTIC, transfer, adult, and graduate audiences. • Manage all media buying, name‑acquisition lists, and advertising expenses in‑house; no subcontracting allowed. • Provide ongoing data tracking, real‑time reporting dashboards, and monthly performance reviews; integrate with Slate CRM and adhere to accessibility standards. • Collaborate closely with Carlow’s enrollment leadership and existing partners, delivering quarterly deliverables and maintaining brand consistency. • Deliver measurable ROI through qualified leads that convert to enrolled students, within a $350k‑$450k annual budget.