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  5. ›Regional Travel Demand Management Program Naming & Branding

Metropolitan Council·Minnesota

Regional Travel Demand Management Program Naming & Branding

Closes 7/21/2025$50k – $200kRequest for Proposal
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Description

The Metropolitan Council is seeking a consultant to develop a new brand identity for the Regional Travel Demand Management Program. The goal is to create a compelling and cohesive brand that shifts travel behaviors toward more efficient, sustainable, and healthy transportation choices. The consultant will be responsible for educating and serving the public and supporting regional clients in the Twin Cities metropolitan area. Key aspects of the job include: • Developing a new brand identity • Creating a cohesive brand message • Educating the public on sustainable transportation choices • Supporting regional clients • Shifting travel behaviors toward more efficient and healthy choices

Attached files

Contact

Adam Vandertie(RFP Administrator)

[email protected]

Key dates

Opened
6/23/2025
Closes
7/21/2025
Projected award
9/1/2025

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
25P120

Budget estimate

$50,000 – $200,000

Based on the scope of work, which involves developing a new brand identity for a regional program, the budget could be in the range of $50,000 to $200,000. This estimate takes into account the complexity of the project, the need for a cohesive brand message, and the importance of educating the public on sustainable transportation choices. Factors that may influence the likely payment range include the size of the target audience, the number of regional clients, and the level of competition for the contract.

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