UW-Platteville Website Search Engine Optimization

The University of Wisconsin-Platteville is seeking a vendor to provide website search engine optimization (SEO) services. The vendor will be responsible for providing a data and technology-driven approach to website SEO that supports the university's strategic marketing objectives and ensures readiness for AI. The vendor will also be required to provide a dedicated strategist or account team to support SEO and AI search strategy, dashboard development, and ongoing performance optimization. Some key requirements for the vendor include: • Providing a cloud-based platform that supports both traditional and AI-driven search visibility tracking • Integrating with analytics tools and providing real-time insight for content, technical SEO, and user behavior • Supporting UW-Platteville in building, customizing, and maintaining dashboards that combine SEO, analytics, AI search visibility, and behavioral data • Providing direct support to ensure dashboard accuracy, usability, and ongoing refinement • Providing initial and ongoing training to ensure staff can effectively use the platform's tools, dashboards, and reporting features • Providing regular performance reports that include insights and optimization recommendations The university is looking for a vendor that can provide a comprehensive SEO solution that meets their specific needs and requirements.