Campus Sponsorship Asset Valuation

Tarleton State University seeks a consulting firm to identify, evaluate, and delineate commercial sponsorship opportunities across its campus‑controlled assets, ensuring separation from philanthropic or pre‑existing exclusive rights. • Conduct a comprehensive inventory of physical spaces, programs, events, publications, digital media, intellectual property, and experiential opportunities that could be offered to commercial sponsors. • Analyze existing exclusive agreements (concessions, licensing, banking, beverage pouring‑rights, etc.) to flag conflicts and determine which assets can be included. • Develop a structured classification of assets into commercial sponsorship, philanthropic naming, and other categories. • Provide actionable recommendations and market‑ready packages for commercial sponsorships, including naming and experiential options. • Deliver a final report summarizing findings, conflict analysis, and a strategic roadmap for revenue generation.