Description
The 22nd District Agricultural Association seeks qualified contractors to provide comprehensive media planning and placement services for the annual San Diego County Fair. The work includes developing media strategies, buying, optimization, reporting, reconciliation, research, partnership, and promotional campaigns across three service categories: integrated general fair media, concert & live‑entertainment media, and multicultural & cross‑border media. Contractors will collaborate closely with the District’s marketing staff to ensure consistent messaging and maximum audience reach throughout the fair season.
• Develop and execute media strategy, planning, and buying for the fair’s multi‑channel campaigns.
• Provide ongoing optimization, performance reporting, and reconciliation of media spend.
• Manage research, partnership development, and promotional activities across general, entertainment, and multicultural media categories.
Attached files
The solicitation documents live at the source — open the bid source above to download them.
Contact
Viktoriya Dyachuk