Digital Marketing Services Ag MBA

North Carolina Agricultural and Technical State University is seeking proposals from qualified vendors to provide Artificial Intelligence (AI)-assisted, data-driven enrollment digital marketing services in support of the University’s Double Masters Ag MBA Program. The selected vendor will support recruitment, inquiry management, engagement, and enrollment growth for upcoming admission cycles. The scope of work includes designing and executing targeted digital enrollment marketing campaigns, developing and managing live virtual recruitment events, and providing inquiry management services. The vendor will be required to provide monthly performance reports and quarterly analytics reports. The contract term is two years with an option to renew for an additional one-year term. • Key responsibilities include: • Designing and executing digital enrollment marketing campaigns • Developing and managing live virtual recruitment events • Providing inquiry management services • Providing monthly performance reports and quarterly analytics reports • Meeting enrollment targets of 10 students by the end of year one and 20 students by the end of year two