2025-006 Transit Marketing Services RFP

The Regional Transit Authority of Southeast Michigan (RTA) invites proposals from qualified firms to provide Transit Marketing Services for the DAX, D2A2, and QLINE transit services. The primary objectives of this marketing initiative include developing a pro-transit marketing and advertising strategy, increasing brand awareness, attracting new riders, and positioning the services as preferred transportation options. The contractor will be responsible for increasing the visible presence of the established brands and enhancing marketing and advertising support over a period of 12 months, with potential renewal periods. Key tasks include developing an integrated marketing plan, executing paid and earned media strategies, creating high-quality content, strengthening online engagement, and managing projects. • Developing a unified annual marketing plan • Executing paid and earned media strategies • Creating high-quality content • Strengthening online engagement • Managing projects The contractor must provide hourly rates for key personnel and a detailed breakdown of fees by task. Proposals will be evaluated based on marketing approach and strategy, experience and qualifications, project management and coordination, and price proposal.