Digital Homebuyer Lead Platform & Marketing Automation

The Iowa Finance Authority (IFA) is seeking a vendor to design and implement an integrated digital marketing and lead management platform to strengthen IFA's homeownership marketing infrastructure. The selected vendor will build upon IFA's existing operational systems to implement a centralized, data-driven platform that automates lead referrals, tracks engagement and conversions, and provides comprehensive performance dashboards and ROI analytics. The vendor will also serve as the implementer of a homebuyer-focused AI chatbot that integrates directly into the lead funnel. Key features of the platform include: • Automation of lead referrals • Tracking of engagement and conversions from initial marketing contact through loan closing • Comprehensive, real-time performance dashboards and ROI analytics • Homebuyer eligibility quick check and automated lender referral process • Lender and Realtor profiles to connect consumers with approved partners • Automatic long-term lead nurturing, audience segmentation, and advanced insights The selected vendor will be expected to work collaboratively with the vendor selected for the Strategic Marketing Services for Homebuyers RFP.