Marketing Media Buyer

The UConn Health Center is seeking a media buyer with experience in healthcare, digital marketing, and knowledge of Connecticut's media landscape. The successful bidder will be responsible for planning, buying, and optimizing multi-channel campaigns to drive awareness, engagement, and measurable results. The bidder should have strong expertise in digital marketing and a deep understanding of the healthcare industry in Connecticut. Some key documents related to this bid include the Marketing Media Buyer RFP, a standard contract, and an Excel spreadsheet for marketing media buying. • The bidder should have experience in planning and buying multi-channel campaigns. • The bidder should have strong digital marketing expertise. • The bidder should have knowledge of Connecticut's healthcare and media landscape. • The bidder should be able to drive awareness, engagement, and measurable results. • The bidder should be able to optimize campaigns for better performance.