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  5. ›Brand and Advertising Agency of Record

NYS Westchester Medical Center·New York

Brand and Advertising Agency of Record

Closes 10/16/2026$250k – $750kRequest for ProposalLogin required
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Description

The WMCHealth Network (“WMCHealth”) is issuing this Request for Proposals (“RFP”) to invite qualified firms to submit proposals to perform as the Brand and Advertising Agency of Record (“AOR”) throughout WMCHealth. A detailed description of the Brand and Advertising Agency of Record services is set forth in Section 4 of the RFP. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: NONE

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Ted Franklin(Primary Contact)

[email protected]

(914) 493-7000

Key dates

Opened
9/17/2026
Closes
10/16/2026
Duration
12 months

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
WFEFE48

Budget estimate

$250,000 – $750,000

The solicitation does not disclose a budget. Based on typical agency retainers for a multi‑county health system, a 12‑month AOR engagement can range from a few hundred thousand dollars up to a low‑seven‑figure amount, depending on scope (creative production, media spend management, and strategic services). Assuming a mid‑range scope with moderate media spend, an estimated contract value could be between $250,000 and $750,000 for the year. Factors influencing the final amount include the volume of campaigns, media buying responsibilities, and any performance‑based incentives.

AI estimate from the solicitation

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