Online Marketing for Corning Community College

SUNY Corning Community College (the College) seeks proposals (the Proposal) from qualified vendors (the Respondent) for online marketing. Overall, the College’s objective is to use a variety of techniques, which could include, but is not limited to, behavioral targeting, contextual targeting, retargeting, in-app ads, geo-fencing, pre-roll, social mirroring, native ads, over-the-top (OTT), branded content, search marketing, audio and video search, to reach two groups of prospective students who live within 100 miles of Corning: 1) prospective students between the ages of 16 and 24 and their parents/counselors/coaches and other influencers (including areas of Pennsylvania, north of I80); 2) Prospective students who are between the ages of 25-55 without a college degree who are looking to earn a college degree to change/improve careers. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: 25th Hour Communications 2060 Digital