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Arizona State University (ASU)·Arizona

Beverage Marketing and Pouring Rights

Closes 2/6/2026$25M – $200MRequest for Proposal
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Description

Arizona State University (ASU) is seeking a creative and forward-thinking beverage partnership that reflects the university's commitment to community, sustainability, innovation, and student engagement. The successful proposer will be expected to provide products and services that meet the university's needs, including still water, enhanced water, and other beverages. The proposal should include a detailed plan for marketing, pricing, and sustainability, as well as information on the proposer's company history, revenue growth, and experience in the industry. The university is looking for a partner that can provide innovative solutions, support the university's goals, and contribute to the overall value of the proposal. Key aspects of the job include: • Providing beverage products and services to the university • Developing a marketing plan that engages students, employees, alumni, and the community • Implementing sustainable practices and reducing waste • Collaborating with the university on research and development projects • Providing financial support to the university through sponsorships and other means • Ensuring compliance with the university's procurement policies and procedures

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Douglas P Feckovics(Procurement Officer)

[email protected]

Key dates

Opened
12/1/2025
Questions due
1/21/2026
Pre-bid meeting
12/8/2025
Site visit
1/12/2026Mandatory
Closes
2/6/2026

Last updated

Details

Type
Request for Proposal
Industry
Food and Beverage Services
NAICS
312100
Solicitation №
RFP 032601

Budget estimate

$25,000,000 – $200,000,000

The budget for this opportunity is likely to be substantial, given the size and scope of the contract. The university is looking for a partner that can provide a comprehensive beverage program, including marketing, pricing, and sustainability solutions. Based on industry standards, the estimated annual revenue for this contract could be in the range of $5 million to $20 million, depending on the specific terms and conditions of the contract. Over the course of a 5-10 year contract, the total budget could be $25 million to $200 million. The actual budget will depend on various factors, including the proposer's pricing strategy, the university's beverage consumption, and the level of marketing and promotional activities.

AI estimate from the solicitation

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