Description
North Dakota State University is seeking a full‑service digital marketing partner to develop, launch, and manage its student recruitment campaign. The vendor will be responsible for strategic media planning, creative concept development, paid‑media execution, analytics, and integration of campaign data with the university’s TargetX (Salesforce) CRM. The effort begins with internal planning in May‑July 2026 and culminates in a launch on August 1 2026, with ongoing optimization and reporting thereafter.
• Provide annual media strategy, market analysis, budgeting, and forecasting.
• Create and test digital creative assets (display, video, social) aligned with university brand guidelines.
• Execute media buying, audience targeting, bid management, and real‑time optimization across digital channels.
• Deliver measurement, attribution, and dashboard reporting, linking spend to enrollment outcomes and integrating data with TargetX CRM.
• Supply a qualified project team (strategists, media buyers, analytics experts) and reference at least three higher‑education clients.