Streetcar Advertising, Sponsorships, and Naming Rights

The City of Cincinnati is gathering information on how to monetize its streetcar system through advertising, sponsorships, and naming‑rights opportunities. It seeks conceptual ideas, cost estimates, revenue projections, and references for exterior vehicle wraps, interior media, station signage, digital integration, and naming‑rights packages. Respondents must submit their ideas via the Bonfire portal by the February 18 deadline. • Scope includes full‑vehicle exterior wraps, interior posters/digital screens, station & shelter branding, mobile/app integration, and potential naming‑rights agreements. • Required deliverables: company contact info, conceptual proposals for each category, preliminary cost/revenue models, and past project references. • No budget is disclosed; the City will later decide whether to issue a formal solicitation.