Digital Marketing Services: SEO, Google Ads Management, and Social Media Marketing

The City of Sacramento’s Department of Convention and Cultural Services is seeking a qualified firm to deliver comprehensive digital‑marketing services that support a wide‑range calendar of performing‑arts, concerts, conventions, theatrical productions, touring shows, community events, and cultural programming. The contractor will be responsible for strategic planning, execution, optimization, and reporting across three core areas: Search Engine Optimization (SEO), Google Ads (paid search) management, and Social‑Media Marketing (organic and paid). The work is intended to increase ticket sales, drive qualified website traffic, improve search visibility, boost event attendance, build engaged audiences, and provide data‑driven performance insights over a potential five‑year term. • SEO audit, keyword research, on‑page and technical optimization, local SEO, ongoing monitoring and monthly performance reporting. • Full‑service Google Ads account setup, campaign strategy, ad copy creation, conversion tracking, budget pacing, continuous optimization, and compliance with public‑sector advertising standards. • Social‑media strategy, content planning, paid social advertising, audience targeting/retargeting, community engagement guidance, and monthly analytics reporting. • Coordination with the City’s marketing team, regular status meetings, and delivery of measurable results tied to ticketing and event objectives.