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City of Columbus·Ohio

R&P - Sponsorship Solicitation & Management

Closes 10/30/2026$100k – $600kRequest for Proposal
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Description

The City of Columbus Recreation and Parks Department is seeking a qualified agency to design, solicit, and manage sponsorship packages for its extensive network of parks, facilities, programs, and events. The agency will create custom sponsorship tiers, engage potential sponsors, secure agreements, and ensure all sponsor benefits are delivered in accordance with department policies. The work includes ongoing reporting, coordination with department staff, and compliance with restrictions on prohibited sponsor categories. The contract will be awarded to the most responsive and qualified proposer, with preference given to local (Columbus) or Ohio‑based firms. • Identify and target local, regional, and national businesses for sponsorship opportunities. • Develop tiered sponsorship packages aligned with department programming and facilities. • Conduct outreach, presentations, and negotiations to secure sponsor commitments. • Manage fulfillment of sponsor benefits (branding, signage, promotional rights, etc.). • Provide regular status reports and performance metrics to the department. • Submit a detailed financial proposal (fees, commission structures, retainer, etc.). • Deliver a comprehensive project timeline with milestones.

Attached files

Contact

Alaina Reimer

[email protected]

Key dates

Opened
9/28/2026
Questions due
10/22/2026
Closes
10/30/2026

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RFQ033763

Budget estimate

$100,000 – $600,000

The city expects to generate significant sponsorship revenue; agencies typically earn a combination of a retainer (e.g., $50‑$150 k) plus a commission on secured sponsorships (often 10‑20%). Assuming the department can secure $1‑3 million in sponsorships annually, the agency’s earnings could range from $100 k to $600 k per year, depending on fee structure and performance.

AI estimate from the solicitation

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