RFP Marketing and/or Advertising Company for SPD

The City of Syracuse Police Department is seeking a marketing and advertising agency to support their recruitment initiatives. The selected agency will develop and execute creative strategies to enhance the Department's visibility and support recruiting efforts for sworn staff. The scope of work includes brand and strategy development, recruitment campaigns, creative development, media planning and placement, and social media and digital support. The contract will be for two years with two one-year renewal options. • Develop and refine messaging that reflects the Department’s mission, vision, and values. • Provide brand consistency across platforms and materials. • Create targeted campaigns to attract qualified, diverse candidates for sworn positions. • Utilize digital, social media, radio, and print platforms to reach diverse audiences. • Develop and manage paid advertising strategies. • Provide guidance on social media strategies. • Support content creation and engagement tracking.