Description
The State of South Carolina Technical College System is seeking a qualified firm to provide comprehensive media planning, buying, optimization, and reporting services to support recruitment, workforce‑development, and economic‑development campaigns (including the readySC program) across the entire state. The contractor will develop strategic media plans, procure and place media across traditional and digital platforms, manage budgets, and deliver performance analytics while collaborating closely with the system’s Talent Acquisition and Communications divisions. The contract is a fixed‑price, up‑to‑five‑year agreement with one‑year initial term and up to four optional one‑year renewals.
• Develop and execute statewide media plans for recruitment and workforce‑development initiatives.
• Procure, place, and optimize ads on TV, radio, CTV, streaming, digital, mobile, social, outdoor, and other channels.
• Provide ongoing performance reporting, budget management, and documentation for State audit.