Online Programs Media Buy Services

The objective of this Request for Proposal (RFP) is to enable the University at Albany, Office of Communications and Marketing (OCM), to identify and engage with an experienced agency partner, with considerable expertise in higher education, to support enrollment marketing efforts for our online programs. This initiative includes ten fully online undergraduate degree programs and aims to strengthen UAlbany’s brand presence, and drive enrollment through an integrated marketing and communications campaign. This will include a complete media plan, monitoring of the campaign activity, and mandatory post-buy analysis, billing, and reconciliation services. Selected vednor will also assist with content of email drip campaigns. A qualified bidder will have experience running media campaigns for at least five (5) higher education clients, within the past five (5) years. Interested firms should download all documents attached to this ad, from the Documents tab. PLEASE SIGN UP FOR UPDATES, OR BOOKMARK THIS ADVERTISEMENT AND CHECK BACK REGULARLY, AS ANY UPDATES AND RFP BID ATTACHMENTS WILL BE UPLOADED HERE. This includes the Questions and Answers addendum. University at Albany reserves the right to request clarifications from respondents for purposes of assuring a full understanding of requirements and needs. University at Albany reserves the right to award no contract. This procurement is subject to the Procurement Lobbying Act (NYS Finance Law §139 J&K) and vendors are cautioned that the only permissible contact for this procurement is:Terri Thomas, Senior Purchasing Agent, tthomas23@albany.edu The restricted period for this procurement is defined as: January 27, 2026 until final contract approval by University at Albany or the Office of the State Comptroller. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: none Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00%