Description
The State of Nevada Purchasing Division is seeking an integrated marketing firm/vendor, or combination of discipline-related expert firms/vendors, to help the Division of Tourism achieve its mission, vision, and goals. The selected vendor(s) will provide services in the following marketing categories: Media Buying, Creative Development and Execution, Public Relations and External Communication, Web and Digital Development, and E-Marketing and Customer Relationship Management. The contract budget will be approximately $40,000,000 over a four-year period. Key audiences include travelers, millennials, Gen X, and cultural and heritage tourism. The vendor(s) must appreciate the opportunities and challenges related to working with a highly visible government entity.
• The Division of Tourism serves as the State's lead agency in driving tourism and cultural affairs marketing and programming.
• The Division of Tourism is funded entirely by lodging tax revenues, so driving overnight visitation is critical to the Division's ability to continue to market the State and ensure long-term sustainability.
• The vendor(s) must be a champion of the brand in every respect, from strategic direction to tactical execution.
• The vendor(s) will have demonstrated an ability to build a dynamic strategic platform, create groundbreaking work, and present a proven ability to generate extraordinary results working with national and key market media outlets.
• The vendor(s) must have a proven pattern of establishing and maintaining strong collaborative, mutually rewarding client partnerships.