Description
The U.S. Embassy Tokyo is seeking a qualified promotional agency to design, produce, and manage the “Freedom 250 – Taste of America” nationwide food‑culture campaign across five Japanese cities. The contractor will create a full suite of marketing assets, secure transit and media placements, organize launch events, engage influencers, and handle on‑ground logistics, reporting, and final evaluation. The effort runs from contract award (anticipated shortly after September 30 2026) through June 2027.
• Scope includes transit advertising, event production, digital & influencer PR, creation of logos, key visuals, video, and printed collateral.
• Required deliverables: strategy document, creative assets, promotional materials, event reports, monthly progress reports, final evaluation report.
• Must have a Japan‑based office, native‑level Japanese staff, at least three years of food‑service promotional experience, and established media, influencer, and transit‑advertising networks.
• Timeline: preparation begins ≤ 6 weeks before Phase 1 (Jan/Feb 2027), Phase 2 in Spring 2027, final reporting by end of June 2027.
• Contract is firm‑fixed‑price, award to the lowest responsive quote, with all work owned by the U.S. Government.