Comprehensive Marketplace Survey

Riverside Transit Agency is seeking a qualified firm to design, field, and analyze a multi‑phase marketplace research program aimed at understanding rider attitudes, evaluating the customer experience, and identifying improvement opportunities. The work includes two large‑scale surveys (Fall 2026 and Fall 2027), a current‑state customer journey map, and a final integrated analysis report, all delivered on a firm‑fixed‑price basis. The contractor must handle questionnaire development (English/Spanish), sampling, data collection (online, on‑board, in‑person), statistical analysis, and production of actionable insight reports and presentations. • Two comprehensive transit rider surveys (Fall 2026 & Fall 2027) with design, fieldwork, and reporting. • Development of a customer journey map due June 30 2027 and a final integrated analysis due Dec 31 2027. • Required deliverables: survey instruments, raw data sets, analytical reports, PowerPoint decks, and optional qualitative interviews. • Contractor must maintain insurance, meet local‑business match requirements, and provide extensive certifications (financial, non‑collusion, drug‑free workplace, etc.).