The purpose of this Request for Proposal (RFP) is to obtain proposals from qualified marketing partners to build and execute digital marketing plans that will elevate the use of digital marketing in meeting and exceeding measurable application and enrollment goals. The contract was awarded to VisionPoint Marketing, LLC. Key aspects of the contract include the development of digital marketing plans, execution of these plans, and meeting application and enrollment goals.
• The RFP was issued by San Jose State University's Strategic Sourcing - Procurement Services department.
• The contract is for digital marketing services.
• The vendor is expected to build and execute digital marketing plans.
• The goal of the contract is to meet and exceed measurable application and enrollment goals.
• The contract was awarded to VisionPoint Marketing, LLC.
• The contract is expected to start after June 24, 2024, or at a time thereafter.