The County of Fresno, Department of Public Health, is seeking a full-service advertising and media communications agency to provide media and mass communications services to educate and engage target audiences, generate public interest in health topics, and influence positive changes in Fresno County. The agency will be responsible for designing and implementing cohesive and appealing public calls to action, forming a true partnership with the Department, and creating conditions that promote healthy people and healthy communities. The contract is for three years plus two possible one-year extensions. Some of the key responsibilities of the agency include incorporating the Pillars of Public Health and the Healthy Fresno County brand into diverse campaigns, ensuring appropriate staff are available to the Department throughout the programs' campaigns, and explaining the media buy process and budgetary considerations.